I get it — it’s tougher and tougher to break through the clutter and get someone’s attention these days!  But check out the latest campaign from security system company ADT and see if you think they’ve gone over the top.

Chilean ad agency DDB prepared and utilized this ingenious box to get the attention of apartment dwellers in Santiago with the plan of taking the program nationally and around the world.

Here’s how it works:  The box is specially built to automatically pop open if it’s not being forced closed.  So….an intern or someone the agency has hired slips the box under an apartment door and inside the apartment, once it is not help down by the weight of the door, the box pops open and looks like someone brought it INTO the apartment.

Imagine walking into your home or apartment and finding a box that has “Breaking into your apartment is easier than you think” written on it.

To quote their video (which has now been taken down by ADT.  I’m guessing they’re getting some flack.): “To prove residents that anyone could break into their homes unexpectedly.”

Apparently, the idea of scaring the heck out of someone to get them to buy a security system isn’t a new one.  Check out this video.

 

 

What do you think?  Effective?  Intrusive?  Offensive?  How would you react if you found a balloon or a box in your home?  Would you call them?  To order a system or chew them out?

 

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