22
Jan/12

The Benefit of Market Research

by Susan C under Small Business Advices

Market research is a very important step for all startups as, amongst other things, it helps you understand whether your offering is likely to generate demand. Once you have a clear sense of who your customers are, the following represent some additional things to think about:

  • Where are these customers?
  • How many customers are there?
  • What do they require from your product or service?
  • How you intend to reach them?

In looking to answer these questions focus on these overall understanding you are trying to develop with relation to your clientele and market:

  • Understand where your customers are. If you are planning on opening a coffee shop in Dublin, it is important to recognize that the primary market you’ll serve will largely be a function of the footfall in that area. Giv

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Market Research, Research Leave a Comment more...

11
Jan/12

Guide to successful business planning

by Susan C under Small Business Advices

There is a lot to be gained from business planning but many businesses will search for a million reasons to avoid it. However large or small your business is, planning for the future is critical to its success.

Apart from the obvious benefits of setting your stall out for the year ahead, creating an annual strategy will motivate, inspire and focus you on what needs to be done and when.

The Department of Trade and Industry estimates that at least 10,000 businesses fail in the UK each year and many are doomed due to poor planning. So what is the first step you need to take to ensure that your business does not become one of these statistics?

Plan Plan Plan!

When considering the content for your business plan, reflect on the following practical tips to ensure your business starts the year positively and achieves record results.

Be organised

If you have been in business for over a year, the first step is to review your performance of the previous years trading.

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Business Planning, Planning Leave a Comment more...

8
Jan/12

Winter Texans lobby for nonstop air service to Canada

by Shelley Hinze under Business News

A bunch of Winter Texans think it would be a good idea for WestJet, a low-cost air carrier based in Calgary, Alberta, to begin offering nonstop flights between Winnipeg and the Rio Grande Valley, at least during the winter.

Behind the push is HotWinters.ca, a Winnipeg-based travel medical insurance firm, which sent a petition containing nearly 1,000 signatures to WestJet’s CEO. The drive to collect more signatures continues via a downloadable PDF form. HotWinters says seasonal nonstop flights are important not just because of the potential convenience for the tens of thousands of Winter Texans from Manitoba, Saskatchewan and Ontario, but also for medical emergencies.

Monique Blahitka, a Canadian citizen who winters in Weslaco with her husband, Dan, has contacted various media outlets in hopes of drawing attention to the cause. She said the only thing that keeps their Canadian friends from coming down to the Valley to visit during the winter is that it’s such a time-consuming ordeal getting here without a direct flight.

“They say, “See you guys in the spring. We’re g

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Air, Winter Texans Leave a Comment more...

7
Jan/12

Construction Materials Prices Flat in November

by Susan C under Small Business Advices

The Bureau of Labor Statistics (BLS) reported that the Producer Price Index (PPI) for materials and components used in construction was unchanged in November after rising 0.3% in October. The index was up 3.8% on a year-over-year basis, but stood only a modest 1.9% higher than November 2008. An index that measures inputs used in nonresidential construction (excluding capital equipment) also was flat after falling 0.7% in October. However, it was up 7.0% from November 2010. Construction machinery prices fell 0.2% following no change in October. Nonetheless, they were up 4.4% from a year ago and 5.3% from November 2008.

Cement Cement prices rebounded 1.2% in November after falling 0.7% the previous month. Prices were essentially unchanged from a year ago (down 0.2%) and were down significantly (-9.5%) since November 2008.

Energy and Related Products Energy and related prices have been a bit jumbled of late.

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Flat November, November Leave a Comment more...

3
Jan/12

5 Ways to Market Your Business in 2012

by Milton Ruch under Business Articles

Trade shows make sense for highly competitive businesses where the technology is always changing. Computers, web, golf, gadgets, cars, etc. These are all fast moving industries where companies are all racing towards people’s pocket books. These are industries where there is a ton of money spent every year. Trade shows are a great way to make new contacts and advertise at the same time.

At these trade shows, there’s going to be a lot of other companies trying to get the attention of attendees. Be that as it may, the only way to get their attention is to dazzle them with your trade show display. It’s has to be great! “Don’t bring a knife to a gun fight”. There are a lot of nice trade show displays out there and its stiff competition for the attention span of potential customers.

Put a video on YouTube or your website. This is one

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Business, Business 2012 Leave a Comment more...

30
Dec/11

Where the Real Estate Market is heading

by Shelley Hinze under Business News

Real estate markets are unbalanced in most parts of the country: vacancy is too high, but construction is too low. That sounds contradictory, because construction should be low when vacancy is high. Looking forward, however, we’ll find insufficient supply when the economy improves.

The current pace of construction is well below net absorption in most parts of the country, pulling the vacancy rate down. Net absorption should pick up in 2012, but the pace of construction won’t keep pace. Most construction planning is going on in cocktail hour chatter, not formal discussions with architects and bankers. Money is still tighter than average, though not quite so hard to come by as a year ago. Many developers lack the equity that their bankers want, especially with so much doom and gloom pervading the country. The key fact to remember, however, is that demand for space can grow much faster than space can be built. Thi

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Estate Market, Market, Real Estate, Real Estate Market Leave a Comment more...

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