To a certain segment of Brownsville’s population, the H-E-B grocery store at 2155 Paredes Line Road is the “Gucci B,” a nickname that reflects the higher end fare and amenities available there.
Now comes “Gucci B Plus!” — or as the company prefers it — H-E-B Plus!.
Crews have finished construction on a new parking lot and are proceeding with work on a 36,000-square-foot expansion encompassing the building’s north and south ends.
When complete, the store will cover roughly 110,000 square feet, according to Bob Tellez, H-E-B director of retail operations for the Lower Rio Grande Valley.
Tellez, relatively new to Brownsville, confessed to being unaware of the store’s nickname, but found it flattering.
Beyond the obvious fact that the H-E-B Plus! will be larger than the existing facility, which was erected 14 years ago, the offerings will differ from traditional H-E-Bs, he said.
“You’ll have an entertainment department and you’ll see an expanded selection of general merchandise, as well as expanded offerings on the food side,” he said. “This store h