My Business Logic

 Focus marketing, as opposed to mass marketing, means that your business narrows down and targets a specific market group in all its marketing activities.

If you are a small or medium business owner concentrating your efforts on reaching your target market will pay you more.

HERE’S HOW YOU CAN FOCUS MORE TO ACHIEVE MORE GROWTH;

Concentrated Effort, Greater Results:

Define and locate the group of people who are best in a position to need or want your products or services and direct all your marketing at them. That is the essence of focus marketing, it is simple, yet, may not be so easy to implement.

THE ANALOGY OF BABY & CHILDREN PRODUCTS MANUFACTURERS

What happens when the main target groups for your products or services are minors (under aged) who cannot make buying decisions?

Here focus marketing takes an interesting dimension. You

Full Post…

If youve heard about how Starbucks is going to try to promote the creation of jobs, you heard right.

Heres the info from Create Jobs For USA:

Starbucks is teaming up with the Opportunity Finance Network® (OFN) to help create and sustain jobs. This new initiative is called Create Jobs for USA., and will provide capital grants to select Community Development Financial Institutions (CDFIs). The CDFIs will provide loans to underserved community businesses, which include small businesses, microenterprises, nonprofit organizations, commercial real estate, and affordable housing. The goal of Create Jobs for USA is to bring people and communities together to create and sustain jobs throughout America.

So how do you see if you can get a loan?

Well, first you want to make sure you dont qualify for conventional funding, i.e. a bank loan. If you dont, take the next step.

You have to go to Opportunity Finance Network and locate a Community Development Finance Institution that serves your geographical area.

Full Post…

Whether you’re running a business, organizing a charity event or publicizing the work of a civic organization, individualized promotional products provide you with the means to get your name out. You’ll want something to give your customers, donors and participants to help them remember about you and to show their support. A quick search online is all you need to be doing to find every kind of promotional product you could possible desire.

They’re called promotional products because you use them to promote your organization by getting its name printed on them and distributed them widely. This can include anything from the very cheap, like pens, to the more elite items like cheese sets and cameras. T-shirts and hats are a popular way to publicize yourself, as they provide free advertising to everyone who sees them, and allow people to identify their participation or patronization of your organization.

Promotional drinking cups are an especially popular choice. They Full Post…

– The E. J. Ourso College of Business Diversity & Inclusion Initiative; LSU Office of Equity, Diversity and Community Outreach, or EDCO; and the LSU Office of Finance and Administrative Services recently introduced the LSU Supplier Diversity Initiative.

“The initiative seeks to encourage economic development and growth of small, minority-owned, women-owned, under-resourced, owners with disabilities, veteran-owned, HUBzone and local business enterprises by providing community-based awareness and educational programs; creating contracting opportunities for diverse vendors; developing partnerships between diverse vendors and LSU’s departments and schools that result in lasting business relationships; and promoting diversification of the university’s contractor vendor base through increased opportunities for diverse vendors who have not worked directly or indirectly with LSU, maintaining a high standard of quality in all products and services provided,” said Sonja Wiley-Patton, associate professor of information systems & decision sciences and director of the E. J. Ourso Coll

Full Post…

Kids have gotten more and more internet savvy, but that doesn’t mean they’re always making good decisions while online.

That’s what Federal Trade Commission Chairman Jon Leibowitz is arguing. So the FTC has proposed updates to the Children’s Online Privacy Protection Rule that would take into account the changing methods sites use to collect information about viewers like location and shopping activities. The FTC is also pushing for more stringent guidelines when it comes to parental consent.

A Wall Street Journal report form 2010 found popular children’s sites install more tracking technology than the top adult websites.

The new proposals will most likely face push-back from the internet and advertising industries, which could argue the new regulations would stifle business.

These new proposals are part of a larger effort by the FTC to build up stronger privacy protections and push companies to be more transparent about what information they collect.

Virtual Assistant is the new title for folks with administrative and other paraprofessional skills who work from home.

If youre thinking of trying to earn extra money that way, consider this article from a business person who claims Hiring Virtual Assistants Saved My Business.

It will give you  new insight into what YOU, as a Virtual Assistant, bring to the table in todays business environment.

If youre wondering Should I do enter this business? It might help you make the decision.

At one point I was creating and hosting shows; writing articles and editing; marketing and promoting; and cleaning the bathroom among other tasks. The big problem was I needed help, but did not want to manage employees or need a “real” office space.

The Solution: Focusing on virtual contractors and partners. I hi

Full Post…