Kids have gotten more and more internet savvy, but that doesn’t mean they’re always making good decisions while online.
That’s what Federal Trade Commission Chairman Jon Leibowitz is arguing. So the FTC has proposed updates to the Children’s Online Privacy Protection Rule that would take into account the changing methods sites use to collect information about viewers like location and shopping activities. The FTC is also pushing for more stringent guidelines when it comes to parental consent.
A Wall Street Journal report form 2010 found popular children’s sites install more tracking technology than the top adult websites.
The new proposals will most likely face push-back from the internet and advertising industries, which could argue the new regulations would stifle business.
These new proposals are part of a larger effort by the FTC to build up stronger privacy protections and push companies to be more transparent about what information they collect.
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